I was going to make a David Hasselhoff joke here, considering he butchered the role of Jekyll/Hyde in the musical adaptation of the classic tale, but that is too easy. Easier than poking fun at the Hoff for his music career. (I have one of his CDs, BTW. It is a MASTERPIECE.) No, this post is going to be much simpler than all that.
Facebook now allows you to use Facebook as your page. What does that mean, you ask? Well, it opens up a plethora of options for you.
For a quick tutorial on how to use Facebook as your page, watch the video below:
One major advantage of this new feature is that you can comment on activity published by pages as your page. So, if you have a business relationship with Smith’s Flower shop, and you want to post as your business name because of that relationship (or to just get some additional visibility for your business), you can post as your page. In order to post on another page, your page has to Like it first.
You can also now share links directly to your page through a Facebook share button on another site (yay!). Many of my clients have been asking for this, so I guess it means Facebook was listening when I sent all those singing telegrams to them. Copying and pasting a link is fine, but clicking “Share” and then “Post to my Page” is much cooler.
When you are logged in to Facebook as your page, the buttons at the top of the screen change their function. The People icon represents those who like your page. You will notice that the messaging icon goes away, as pages have no ability to send messages (this is the best thing to try to spot to see if you are logged in as your page). The Notifications Globe represents activity on your page. The Home button gives you a news feed for all of the pages that your page likes, which is handy if you have particular pages that you like to comment on as your page. The Profile tab will take you back to your page.
Switching back and forth between using Facebook as yourself and as your page is easy to do. Just be careful that you avoid channeling the Hoff and screwing up everything on Facebook, okay?