One of the worst things that happens to me in business is when I speak to a family member or a close friend and it turns out they hired a competitor when they had a need. I often hear stories of frustration from real estate agents, financial advisors, mortgage lenders, etc., about how they wish their family friends knew what they did and would call them.
It is unrealistic to think that all of your family and friends will do business with you every time they have a need. Some people never have the conversation about what you do; others would prefer never to mix business with pleasure.
On Facebook there is a way to at least make available what it is you do. Facebook gives you the opportunity to list your business page in the Education and Work section of your profile. For instructions on how to add your Facebook page to be visible on your profile, watch the video below.
Adding your page name to your Education and Work provides a link to your page at the top of your profile. People who visit your profile can see what you do without you having to shove it down their throats.
The action of adding your page to your Work also generates activity in your friends’ news feeds with a link to your page. Will some click through? A few will, and you can capture a few more Likes.
Despite what you may think, your friends actually WANT to know what you do. They just don’t want you to sell to them. They WANT to have a trusted resource they can go to for information. They WANT to have someone who can solve a problem they have. It might as well be someone they already know, like and trust.
Some people you know will do business with you, and some never will. If you never tell them what you do, you’ll never give them the chance.