There’s an old saying that goes “Why buy the cow when you can get the milk for free?” Many people resist giving away any information if it means they may never get hired. I can certainly understand it in the original form of the cliche. If you are a farmer who goes to the trouble of traveling out to your barn, milking one of your cows, doing whatever it is you do to make the milk drinkable (sorry, I grew up in the city), and pour a glass for someone for free, I understand your reluctance. That is A LOT of work with no guarantee of making a sale.
Posting helpful information on Facebook is a great way to build credibility for your business, even though you are giving it away. How much time does it take to write down what you know and share it? Very little, much less than the farmer, that’s for sure. So, what’s the benefit? Why would you want to give away everything you know?
Giving away your best tips is like the farmer giving someone milk without any filtering; there are still things they need to do in order to drink it. There are some people who will figure out what to do with your knowledge and implement it themselves. Fortunately for you, there are others who will still be lost, even after you give everything away. These are your potential customers. The people who do the work themselves would probably never be your clients anyway.
But what about those freeloaders? Is there any benefit in communicating with those leeches? Absolutely! Part of your objective with your Facebook page is to be seen as an expert in your field. Those freeloaders, while they are successfully implementing your hard earned knowledge, are also spreading positive word of mouth for you and your business. Who gets the credit for their success? That’s right, baby, YOU, and these “leeches” will gladly help you in return in the way of a friendly comment or testimonial on your Facebook page if you just ask.
So stop worrying about someone stealing your ideas and start sharing your wealth. Even if they have your ideas, there is no way they can reproduce the value they receive when they decide to hire you personally.