You know that warm fuzzy feeling you get when you do something nice for another person, especially when the act is random? Random acts of kindness are a great activity both serve the world and feel better about yourself. I was in the library once and the person at the desk noted that they wished they had gotten their morning coffee. So, right after I left, I walked down to the coffee shop and bought him a cup of coffee. How did he feel about it? I have no idea; I left before he could acknowledge that someone brought him the coffee.
Facebook allows for similar acts of kindness, but they are anything but random or anonymous. Planning to support someone else in their business helps to move your relationship with them forward while providing great content for your fans. Below are three ways you can support other people using your Facebook like page:
1. List the business in your Featured Likes. If the business you have a relationship with and want to promote has a Facebook page, you can feature their page on yours so
visitors can see that you actually have a relationship with that business. This is a great way to drive traffic for them, but it also provides credibility for you if the person visiting your page has a relationship with that other company already.
Some people I consult with are afraid to display their relationships for fear of what others will say. They think their clients might be upset if they disclose a relationship with one of their client’s competitors. (Note: it is good practice to get permission from the other business before adding them to featured likes, unless they are obviously a public entity.) I tend to question the quality of the relationship if there is an absence of open and honest communication between the two parties.
2. Tag the other business in a post. When you create a post on Facebook, you have the ability to create a tag in the post, which is a hyperlink to another profile or page. To create a tag, simply type in the @ symbol before typing the name of the business you want to tag. Your post with a hyperlink to the other business’ page goes out to all of your fans, and the post appears on the wall of the business you tagged for their visitors to see. Double duty! Assuming the other business has set up their page properly, they will get an email alerting them that you tagged them in a post. This opens the door for them to return the favor.
3. Let your fans and customers know about special offers from the other business. It is one thing to talk about how great you are and how much value your products and services add for people. It is another to have someone else talk about the benefits of doing business with you. While you are tagging other businesses in a post, take some time to offer something on their behalf on your page. They might be running a 50% off special on one of their products, and you can promote that on your page.
The key with this tip is to make sure what you are offering on behalf of the other business actually is of benefit to the people who like your page. They will tire easily if they feel you are continually pushing products or services on them or acting simply as an agent for the other company. Your sharing needs to be genuine, something that is of true benefit to your fans and something you can put your reputation behind.
Remember: your Facebook is more than about you. It is about the community you create online around your business. Help other people and they will want to help you, both other businesses you are supporting as well as your fans. Who knows – someone just might leave a warm cup of coffee on your desk when you least expect it and need it most.