My great-grandfather, Albert E. “Hie” Powis, Sr, was a member of the original “Devil Dogs” who fought for the U.S. Marine Corps in WWI. In June 1918, the U.S. and its allies fought against Germany in the Battle of Belleau Wood in France. The Marines were
victorious in this battle, and it became a rallying point for the rest of the war in which the Allied forces were victorious.
I bring this up because it speaks to a concept: story telling. My great-grandfather (as well
as my grandfather, who served in the Army in WWII and the Korean War) loved to tell stories, and he was REALLY good at it. For him, the stories represented success to him, things he accomplished that he was proud of. His kids, grandkids, and great-grandkids loved listening to the stories as much as he loved telling them. I wish my kids could hear those stories as well.
You can do the same in your business: share success stories. Each person you help, each problem you solve, each product or service you place is a reason to celebrate. Facebook is a great platform for you to share with your connections the great things you are creating in your business.
So, what is the downside? Well, it is all about HOW you say it. If you were to say, “I just sold $5ooo worth of widgets. Man, am I great!” people will go running for the hills. You want to illustrate what you were able to do in such a way that people either see themselves in the message you are sending, or they know someone else who fits the description. Worst case, you want them to “Like” your post or comment with an “attaboy” in favor of your post.
The key is the focus of the post. Is the focus of the post on you or is it on the person you helped? Giving a description of the person you helped as well as their problem you solved is a great way to make it about them rather than making the post about you. For instance, “I just helped a young couple with the purchase of their new home in XYZ neighborhood. It is a pleasure to work with people who know what they want and are willing be patient to get exactly that. Congratulations on your new home!” The focus is on them rather than you.
From my experience, people love hearing about how well others are doing, as long as it is rooted in service to other people. If others are the focus instead of you, people will share in this joy and share it with others. I think back to my great-grandfather, who told those amazing stories, all of which were rooted in service to others through the great sacrifice of military service. Who was the real benefactor of those stories, him or us? I think by sharing his experiences and illuminating his successes, we all won.