Category Archives: Facebook Marketing

Why do companies hire celebrities to promote their products?  I used to wonder what the true value of this was.  When I was young, I thought certain people were hired because they “were like us” and would mispronounce words like … Continue reading →

My great-grandfather, Albert E. “Hie” Powis, Sr, was a member of the original “Devil Dogs” who fought for the U.S. Marine Corps in WWI.  In June 1918, the U.S. and its allies fought against Germany in the Battle of Belleau … Continue reading →

You know that warm fuzzy feeling you get when you do something nice for another person, especially when the act is random?  Random acts of kindness are a great activity both serve the world and feel better about yourself.  I … Continue reading →

There’s an old saying that goes “Why buy the cow when you can get the milk for free?”  Many people resist giving away any information if it means they may never get hired.  I can certainly understand it in the … Continue reading →

Social networking is all about giving.  When we share personal details about ourselves, we are giving freely of ourselves to others.  In some cases, people go over the line and share things that others have no interest in. (E.g., Facebook … Continue reading →

Facebook Rule #1 – Never “Sell” Products I was talking to a friend of mine who is the marketing director for a local theatre company, and he was asking me what types of posts are good to use on Facebook. … Continue reading →

People ask me regularly about how they can create a Facebook Page for their business. “How much do you charge to do that?” they ask. When I tell them “Nothing. Setting it up is the easy part,” they often give … Continue reading →

Imagine you are at a party and you decide to get a drink.  This party happens to have a long, self-serve drink table with a large punch bowl on the left side.  There appears to be a natural movement of … Continue reading →

Have you ever pondered the resource investment it takes to deliver something in person? Think about the last time you mailed a letter to someone, even if they lived in the same town as you.  Suppose that person lives 10 … Continue reading →

One of the worst things that happens to me in business is when I speak to a family member or a close friend and it turns out they hired a competitor when they had a need.  I often hear stories … Continue reading →